Visit Benidorm in 2013– there’s more to this Resort than you think!

Benidorm Aerial ViewBenidorm remains one of the UK’s favourite holiday destinations welcoming more than 1.5 million UK visitors, and growing year on year.   Synonymous with sun & fun, the resort offers a unique, welcoming atmosphere for visitors looking for year-round sunshine and a great choice of entertainment but there’s a lot more to the resort than you might think.

 Of course the resort prides itself on catering for visitors who return year after year to enjoy the vast array of quality hotels, apartments, award-winning beaches, theme parks and the choice of entertainment from Levante to Rincon de Loix, but there’s plenty more to Benidorm than the renowned ‘party town’ image with a great sport and active tourism, facilities, high quality hotels, excellent regional gastronomy, surrounded by some of the finest coastline on the Mediterranean with quiet coves and spectacular natural scenery.

With an extensive ongoing programme of development and investment in the infrastructure of the resort, there is a lot going on.  Recent developments include:

Two superb Jack Niklaus-designed PGA golf courses

Five world class theme parks

Renovation & refurbishment of 90% of the resort’s hotels

Three  5* hotels & resorts opened over the last 5 years

New walkways, cycle paths, bus terminus and improved transport links

Unique new architect-designed waterfront promenade on Poniente Beach

New initiatives in the Russian market

Recent recognition award to Derren Little, writer & creator of ‘Benidorm’ TV series

New website videos showcase the variety of watersports & active tourism on offer:

http://en.visitbenidorm.es/ver/33/Active-Tourism.html

http://en.visitbenidorm.es/ver/42/Nautical-Tourism.html

The old town offers is the historic heart of the resort and besides offering a stunning viewing point across the resort and over to Benidorm island, it also borders the small Mal Pas cove and the quieter golden sands of Poniente beach and its attractive new waterfront promenade.  This area is  home to many Spaniards’ holiday apartments and where visitors will find very authentic restaurants serving a variety of local and regional specialities, as well as international dishes.

It’s easy to get around the resort with everything close at hand, but there’s an excellent public transport service of buses and taxis to help you get further afield to explore the surroundings too.  Explore the Sierra Heralda nature park on foot or by bike on new scenic cyclepaths  or jump in a jeep or quadbike to discover spectacular scenery in the nearby Sierra Heralda nature park.

Of course, daytime is for sunbathing, relaxing and just having fun.  Benidorm’s Blue Flag beaches are renowned throughout Europe but there are quieter coves to discover too at Tio Ximo and Almadrava.  While Levante is more than 2 kilometres long with  great facilities  and watersports from cable ski to waterskiing, scuba-diving enthusiasts will appreciate the unique marine life around Benidorm Island.   For more adrenaline-filled activities try your hand at  parasailing,  Jet Ski or Boat Parties or enjoy a boat trip across to Benidorm Island to appreciate the views of the Bay and view the marine life from a glass bottomed boat.  Find out more about the resorts’ watersports facilities.

The resort hosts a number of major festivals and fiestas throughout the year.  Benidorm Pride 2012 was used as a springboard aiming to promote the resort as one of Europe’s premier LGBT holiday destinations.   The 3rd annual  Benidorm Pride will run   8 – 15 September with festival fun alongside art & cultural events creating a really special atmosphere for locals and visitors alike.  In July,  the Low Cost Festival attracts headline acts in an environmentally-friendly atmosphere (26 – 28 July 2013). There are also several local and regional fiestas to enjoy with a real Valencian flavour such as the Moors & Christians in October (see the Visit Benidorm website & Facebook page for more details). One of the main Benidorm fiestas  takes place 9 – 13 November, with Thursday 14th being ‘the big British day’ with a vibrant street fancy dress party, where everyone gets involved.

Benidorm prides itself on its gastronomy, from local and regional speciality dishes with rice, paella and fish to international cuisine.   The streets around Santo Domingo in the old town offer a lively atmosphere with excellent tapas bars to sample with a cold beer or local wine.  This year will see a programme of gastronomic events & festivals celebrating the wide variety of cuisine in the resort.

With its unique microclimate, Benidorm is the perfect all year-round resort with a wide range of accommodation to suit all tastes and budgets from 5* resort hotels to campsites.  Just 45 kms from Alicante airport and 140 kms km from Valencia, both are served by major tour operators and low-cost flights from most UK airports.

Visit www.en.visitbenidorm.es and www.facebook.com/visitbenidorm for more information.

Issued on behalf of Visit Benidorm Tourist Board by Doug Goodman Public Relations,

Press Contact: Cathryn Hicks

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